2 world class UFC fighters, 2 x digital avatars 12000 x 2000 pixels
What happens when premiere entertainment companies partner with the latest in sports technology in Las Vegas?
Amazon invited Mati Kochavi, founder of the sports tech startup HEED to headline the Amazon Web Services Conference in Vegas. They were offered an 11 minutes keynote in front of some of brightest minds in the world and wanted to make something incredible. They partnered with us to create a 2 minute spectacle which would showcase how they’re incorporating their cutting edge technology with the UFC.
With a 140′ x 20′ HD screen, a massive stage, and 15,000 people as our audience we partnered with big pixel master’s Dirt Empire to create a data visualization overload and massive video-game-like digital avatars synced to a “real” UFC fight. How strong was that punch? Is my fighter losing energy or gaining momentum? What’s my fighter’s strongest round house kick historically?
HEED has the answers. We make them exciting.
Las Vegas, NV
Business Insider, CNBC
Barboza VS Diakiese + HEED
140′ x 20′ x 40′ Performance
video wall, beam/strobe/wash lights, speakers, 3d capture, animation design, choreography, UFC fighters
Producer: Ana Constantino
Creative Director/Choreography: Jon Morris
Animation and Art Direction: Bobo Do and Nicholas Rubin
Animation Studio: Dirt Empire
Original Music and Sound FX: Dave Hodge & Finger Music
3d DepthKit Capture: Andrew Gant
Motion Capture: Zach Shukan
Designer: Matthias Kaeding
Animators: Bobo Do, Nicholas Rubin, Peter Panton, Eddy Moya, Arturo Echeverria, Elizabeth Lee and Julian Pepe
Technical Assist: Eric Chang
Keynote Designer: Mikhail Gervits & Kari Mullholland
Fighters: Edson “JR” Barboza & Marc “Bonecrusher“ Diakiese
Announcers: Maya Tuttle & Sky & Soliel
Fight Director: Michael Duffey
Stage Manager: Vicki Shenk
Video Control: Tommy Crews
Special Thanks: Boris Kizelshteyn, the Heed team, Clementine Seely, Will O’Hare, Joe Trombino, Mathew Soltesz, Leah Siegel, Ewa Miller, & Cameron Thompkins.