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Description
Heed selected TWF over top global digital agency submissions to create their Euroleague brand identity and design over 30 After Effects video templates. We won the pitch by crafting an overall concept of "Heed Vision" which sees sports through a galactic yet playful lens, somewhere between Space Jam and Tron Legacy. As games are played live our design templates are triggered in real time by data identified spectacular basketball moments--insane dunk, buzzer beater, explosive move, fierce defense.... Users receive the moments on their phones as they happen and are able to collect them like digital baseball cards. Making these data driven moments exciting is the central feature of Heed's social platform.